Design: Less and More – Dieter Rams
Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.
“Less and More”, a book about one of my favorite designers, Dieter Rams, just dropped in Europe and is scheduled to drop internationally on January 15th. He is an inspiration for designers everywhere, Apple, Ikea, and Muji have all taken some aspects of Rams’ style into account and applied them to their products. I am sure all of us have been influenced by his designs.
Dieter Rams’ ten principles to “good design”
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
